
UPET 2026, , is an upscale lifestyle pet expo that emerged from the success of Pet Fair Beijing.
Located in the heart of Beijing's CBD, UPET connects high-end brands with the city’s wealthiest pet owners.
First sight, Love bright, Next sight, New delight. - Upet 2.0 is here! Our mission remains the same: better care for every
fur friend, a more professional and quality life for pet lovers, and a trusted bridge connecting premium brands with
devoted pet owners.

Associations
Regulatory Authorities
Industry Leaders
Investment & Financing

Hospital Management
Veterinarians
Universities & Pre-Veterinary Students
Trainers/Nutritionists

Groomers
Brick-and-Mortar Stores/Supermarkets
E-commerce Buyers
Furniture & Product Designers

Offline: Stores/Supermarkets
Online: Influencers/E-commerce
Breeders
Niche Pets

Pet Owners
KOLs/KOCs


